Understanding how your information is handled at Cent & Acres.
Welcome to Cent & Acres ("Cent & Acres", "we", "our", or "us"). We operate a digital-first real estate discovery platform focused on helping home buyers, investors, and sellers navigate residential properties—including apartments, villas, duplex homes, and plotted developments—in and around Urapakkam, Guduvanchery, and expanding suburbs in Chennai.
This Privacy Policy details how we collect, use, process, and protect your data when you interact with our website, mobile applications, lead generation networks, and matching property consultation systems ("Services").
By interacting with our services or submitting contact details for any featured residential project, you explicitly acknowledge and agree to the framework highlighted inside this policy.
To simplify your home-buying journey or successfully market builder projects, we collect data points categorised under three key criteria:
We collect approximate or real-time regional location data metrics. This configuration helps optimize your search indexes, prioritizing properties matching nearby essential infrastructure nodes, railway routes, and transit loops within South Chennai.
The collection of user parameters serves structural operations intended to customize your property search experience:
Cent & Acres leverages the WhatsApp Business Platform (managed via Meta) to coordinate listing verification, share active pricing charts, and distribute lead updates. By submitting data parameters, you authorize communication channels across WhatsApp, SMS text matrix configurations, and automated vocal updates.
Our marketing systems contain operational links tracking Facebook Pixels, Meta Conversions API nodes, and custom Instagram display components. These functions capture usage paths to showcase highly relevant housing variants on your social feeds.
We safeguard your personal data and restrict access to specific, authorized scenarios:
Choosing to list a house exposes photos, pricing tiers, and specified contact routes to general portal traffic.
Selected files integrate with host servers, web analytics, and SMS verification gateways.
Data variables transfer automatically during the use of social sign-in APIs or Meta pixel systems.
We utilize cookies and tracking technologies to sustain active authorization sessions, store individual filtering choices, and improve core site navigation speeds.
User metrics are stored strictly as long as needed to fulfill personalized property requests, handle local tax reporting, and satisfy local real estate intermediary laws.
We maintain encryption and technical protection methods to mitigate unauthorized extraction hazards or accidental data loss vectors.
As a user of our real estate platform, you maintain absolute control over your personal information:
You can remove your account and purge saved search preferences at any time. To process an absolute data wipe, access our dedicated portal or contact support.
Portal: centandacres.com/account-deletion
Email: support@centandacres.com
Our real estate advertisement models, premium project listings, and lead generation consultancies are structured for individuals aged 18 and older. We do not intentionally compile information from minors.
We periodically alter parameters within this Privacy Policy to mirror system modifications or statutory revisions. We advise checking this portal consistently to review changes.